This is how Twitter is shaping consumer behaviour in India
New Delhi, Aug 30 (UITV/IANS)- Twitter on Tuesday revealed, after analysing billions of tweets in India over a two-year period, how three key trends are behind an underlying shift in consumer behaviour in the country. The '2022 Twitter Trends India' report found three biggest trends emerging to the top of conversation: 'Finance Goes Social', 'Fan-build Worlds', and 'Entrepreneurship Hits Peak Culture'. "The report captures the themes and interests that are shaping consumer behaviour in the Indian market, and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow," said Preetha Athrey, Director, Global Business Marketing, Twitter APAC. The three trends were observed based on analysis of billions of tweets from January 1 2020-December 31 2021. 'Finance Goes Social' means that as people discuss and dive deeper into finance, related conversations have gone up ...